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What is Digital Marketing ?

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.


DMDigital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.

Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you.

People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Training Date : 22nd & 23rd April 2017

Investment : Rs. 7,500/-

Training Location :

Talking Technology Pvt Limited

857, Poonamallee High Road, (Near KMC Bus Stop ,Next to  Indian Overseas Bank, NEHRU PARK BRANCH), Kilpauk, Chennai 600 010.

Admission Center :
ILS, No.224, N. S. C. Bose Road, 4th Floor, Opp High Court, Near Hotel HOT Chips, Parrys, Chennai – 600001. Ph: 25393783 Mobile: 9444101468, 9841828780

Govt of India Certificate Awarded to the Participants . . .

Payment – Cash / Card / Cheque.

Cheque in favour of “Akshara Business Services Private Limited”

Payment details for NEFT / IMPS:
Account Name            : Akshara Business Services Private Limited
Account Number        : 602005120588
Account Type             : Current Account
Bank Name                 : ICICI Bank
Bank Branch               : Dare House, No. 44, Moore Street, Chennai – 600001
(Chennai Main Branch)
IFSC Code                  : ICIC0006020
MICR Code                : 600229006

Documents Needed for Registrations (Xerox Copies Only)
1) PP Photo
2) ID & Address Proof
3) Educational Proof

Contact : S Velayudham, Program Co-ordinator
Phone / Whats app : 9841828780 or 9444101468
Email :